Our Story

Driven by the philosophy that business can be used as a vehicle for hope and change, Novita is a biotechnology company that supplies affordable cutting-edge human medical, aesthetic medicine and veterinary medical device products to industry professionals. With affordability, accessibility, scientific innovation and the finest quality ingredients a top priority, Novita’s product portfolio encompasses highly effective niche healthcare products used for a variety of treatments in the orthopaedic, aesthetic, veterinary and ophthalmology spheres.

Based in Cape Town, South Africa, Novita was founded in 2020 by entrepreneur Alexandra Miszewski. No stranger to the world of business, this young entrepreneur founded two successful equine veterinary product companies by her 22nd birthday, all whilst completing a Business Science degree.

With both businesses doing well and her studies on track, Alex had a major setback in 2019, which was a year of profound loss for the entrepreneur. As a competitive showjumper, Alex was devastated by the sudden passing of her beloved horse on the operating table. Shortly thereafter, one of Alex’s friends and a well-loved member of the Cape Town horse-riding community was brutally murdered. This horrific incident of gender-based violence sparked outcry throughout South Africa and highlighted the plight so many women are faced with. Only a few months thereafter, Alex lost her best friend to suicide.

In the short space of six months, Alex had undergone three major personal tragedies. The ambitious student with a zest for life suddenly found herself feeling hopeless.

Living in a country where gender-based violence, poverty and crime is rife, Alex wanted to be a part of the solution. She knew that she wanted to give back to her community and help those who were overlooked, but didn’t know where to start. It was this desire that birthed the concept of Novita: What if, by selling niche affordable healthcare products that help people, you can generate even more help for others? Alex decided to use her new business as a vehicle for giving those with nothing, hope.

As a customer, your decisions matter. When you purchase any Novita product, we donate a percentage of the sale to people and organisations that need it. From animal welfare initiatives, to burn victims, to those who have suffered at the hands of gender-based violence, we strive to be part of the solution by helping people, pets and the planet, our very own take on the triple bottom line. When you buy from Novita, you are buying so much more than just the product. Your purchase contributes to a new face for a woman or child affected by gender-based violence or to the treatment of burns suffered by so many people living in poverty, or giving an animal a second chance at life. When you buy Novita, you buy hope.

Novita is committed to supplying professionals with exceptional quality healthcare products at affordable prices, enabling accessible and affordable treatment for those who need it most, and in doing so, being part of the change we all want to see.

Novita is registered with SAHPRA as a medical device manufacturer, distributor, importer and exporter.


Novita currently offers various products across numerous countries in Europe and Africa. Although the company is headquartered in South Africa, we currently export to various countries around the world. Due to differences in medical device regulations, some products may only be available in select countries. Please contact us for further information.

Available in:

  • South Africa
  • Ireland
  • Holland
  • Belgium
  • Germany





After matriculating from Herschel Girls’ school in 2016, Alexandra Miszewski went on to complete a BBusSci Finance degree at the University of Cape Town (UCT). She is currently completing a Masters of Finance degree, specialising in Investment Management, at the UCT Graduate School of Business.

Alexandra has always been passionate about problem-solving and entrepreneurship. Her entrepreneurial journey began in 2016 when she co-founded a company by the name of Equinetendon.com in South Africa. Since then, Equinetendon.com has grown from a small start-up with a few clients to a multinational company with a global presence.
As time went on, Alexandra’s interests moved towards Regenerative Medicine & Health Care, and in 2019 she co-founded Regenesis Vet – a company that has developed the first commercially-available systemic regenerative equine treatment derived fully from a unique system of processing autologous blood. In early 2021, she became the sole owner and shareholder.

After experiencing difficult challenges in her personal life in 2019, Alexandra decided that she wanted to do something to solve more African-centric problems, and with that, the medical device company Novita Biotechnology was born. With a unique business model of “hope”, Novita has been able to positively impact people, pets and the planet through the provision of affordable niche healthcare products in the Orthopaedic, Aesthetic, Veterinary & Ophthalmology spheres.

Through these ventures, Alexandra has been able pursue her passion for providing affordable and accessible innovations to as many people as possible, and in the process, making a positive impact in the lives of those who need it the most.




Vicky Hind